Per-customer Stripe Connect.
On every plan.
Most AI website builders pool every payment through their own Stripe account. They become the merchant of record. They hold your funds. They take a cut. They issue 1099s in their name. Dellingr is built the other way around.
How it works
- 1
Site Admin → Sales → Connect with Stripe
OAuth Connect Standard. 60 seconds. The customer signs into their existing Stripe account (or makes a free one inline). Dellingr gets an API token, the customer's Stripe stays under their name.
- 2
Drop a photo, click “$ Sell this”, type a price
Dellingr calls the customer's Stripe to mint a Product + Price + Payment Link. The link goes into the site HTML next to that photo as a Buy button.
- 3
Visitor clicks Buy → pays the customer direct
Stripe handles checkout, receipt, refund flow, fraud checks, tax, currency conversion. Money lands in the customer's bank account on Stripe's normal payout schedule (every few days). Dellingr never touches the funds. We see a webhook saying it happened, that's it.
- 4
They cancel Dellingr → the Buy buttons keep working
Because the Stripe Products + Payment Links live on the customer's Stripe account. We don't store them. If they leave Dellingr, the Buy links don't die — only the “mint a new one from a photo” chat tool stops working. The existing buttons keep taking money.
Why this matters
You're the merchant of record
Tax in your name. 1099/GST/BAS in your name. Refunds you handle. Disputes Stripe walks you through. Dellingr is the website builder, not the storefront.
We literally can't take your money
OAuth Connect Standard means we have a token to mint Products on your account, not move money. There is no Dellingr-side fund pool. Stripe pays you direct.
No platform-side cut
We charge you the Dellingr subscription. Stripe takes their standard 2.9% + 30¢. That's it. No additional 1-3% platform fee like Wix Payments or Squarespace Commerce.
Your data is yours
Customer email lists from Stripe checkouts go straight to your Stripe dashboard. Dellingr doesn't ingest, store, or sell your buyer list.
Survives our shutdown
If Dellingr disappears tomorrow, every Stripe Product + Payment Link minted by the platform stays live on your account. Your existing buyers can still buy. See /escape-velocity.
Scales to marketplace
The marketplace template wires Stripe Connect Express for SELLER onboarding. You become the marketplace. Sellers get paid out direct. Same engine, scaled up.
Compared to the others
| Dellingr | Wix | Squarespace | Lovable | Durable | |
|---|---|---|---|---|---|
| You're the merchant of record | ✓ | no (Wix Payments) | no (SquareSp. Commerce) | per-project | no |
| Platform never holds your money | ✓ | no | no | varies | no |
| No additional platform-side cut | ✓ | no | no | n/a | n/a |
| Buy links survive your cancellation | ✓ | no | no | ✓ | no |
| Marketplace seller onboarding included | yes (Connect Express) | no | no | no | no |
Sourced from each vendor's public payments documentation (May 2026). See what we won't do for the broader set of principles behind these design choices.
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